In the business world, this is referred to as your value proposition. It’s often a one-liner that tells everyone exactly why your product is valuable. As an example, if you visit ESLint’s website, you’ll see this phrase featured prominently: “Find and fix problems in your JavaScript code.” That’s it. Simple, easy-to-understand. If you write JavaScript code, then ESLint is helpful for you. It helps by catching problems you might miss, and problems cost your company time and money; therefore, ESLint saves your company time and money.